Review: 2015 Commercial production

Prosperous Pets Commercial Review.

Hi Sophia!

I love your humor in this. Small business needs personality and you aced it. Coming from the rough, I really like the decision to introduce the other pigs as the “mascots”, it literally turned the voiceover of the pig into a theme for the video (aside from the marketing pitch). Like that last minute change, completely changed the direction of the video, IMHO and enhanced it. Well played!

You knocked it out with the b-roll, which was all about the animals and the plentiful inventory. I was thinking to myself why I’d love to visit a pet store — all the encounters with the fuzzy, furry kind! and it compelled me to chuckle and enjoy the kitsch.

I think you crafted something fun for the owners, but more importantly I absolutely can see this as tool for them in their efforts.

Really good work Sophia, I hope I get to work with you in a future project. I could learn a lot from you.


Advertisement he referring to is: